B-Trust - Co-Creating Trust: Cell Factories

Join the Masterclass and learn about Cell Factories and how they can be a gamechanger and learn about the consumer perceptions

In this masterclass we will focus on cell factories.

Revolutionizing Food: How Smart Biotechnology Shapes a Sustainable Future.  Biotechnology is transforming the way we create food, unlocking innovative ingredients and products that promise a greener, tastier tomorrow. From ambitious startups to global giants, companies are embracing this game-changing technology. Yet, one key hurdle stands in the way: winning over consumers as we shift toward sustainable alternatives to traditional foods.

Cell factories can potentially reduce the environmental impact of food production by minimizing land use, water consumption, and greenhouse gas emissions.

As the industry evolves, fostering a dialogue between producers and consumers can help ensure that the benefits of cell factories are recognized and embraced.

The programme and registration link will be available very soon.

Who Should Attend? 

If you’re a key player in shaping the future of biotechnology, this masterclass series is for you! Whether you’re from the bio-based or agri-food sectors, an investor, a biotech researcher or expert, a public authority, or a policymaker, these sessions will provide you with the critical insights you need to navigate the complexities of trust and social acceptance.

 

About the B-Trust Project:

As a partner in the EU project we invite you to join a series of 8 exclusive masterclasses designed to explore the vital role of consumer perceptions in shaping the future of biotechnologies within the agri-food and biobased sectors. These masterclasses are your gateway to cutting-edge insights on how to successfully engage with consumers, address their concerns, and build trust in sustainable innovations that can transform Europe's future. 

"The effective application of biotechnology in agri-food and biobased sectors – think of microbial protein, cultivated meat, production of milk components using micro-organisms, biodegradable plastics, …-  plays a crucial role in building a sustainable European future. B-Trust wants to contribute to the valorisation and implementation of these groundbreaking technologies by focusing on building consumer trust and broader stakeholder acceptance. Tackling trust related hurdles is as critical as addressing technological, economic and regulatory challenges, in view of delivering impact at scale with these biotech solutions." stated by the project coordinator, Flanders Food. Read more here.