Masterclass: Co-Creating Biotech Trust in Agri-Food and Bio-based Industries

Let’s be clear; consumer acceptance plays a crucial role in the successful adoption of new biotechnologies. This first masterclass in a series of 8, is for you who are working in the agri-food or bio-based sectors and are concerned about public trust in biotechnologies.

Masterclass 1: Unlocking Consumer Trust in Innovative Biotechnologies

Theme: Why Consumer Trust is Critical for Biotech Success

This first masterclass in a series of 8, is for you who are working in the agri-food or bio-based sectors and are concerned about public trust in biotechnologies.

Because let’s be clear; consumer acceptance plays a crucial role in the successful adoption of new biotechnologies.

Register for the first masterclass here 

Join us for this introductory session of the B-Trust Masterclass Series to learn about the importance of building trust with consumers and other key stakeholders. You’ll hear from leading experts and industry pioneers who will share strategies for understanding stakeholder concerns and how to communicate the risks and benefits of your innovations.

What You’ll Learn:

• Why consumer trust matters and how it influences the adoption of innovative biotechnologies.
• Best practices for addressing stakeholder concerns and ensuring your biotechnologies align with societal values.
• Insights into co-creation methodologies for fostering trust through active engagement.

Speakers Include:

• Jessica Aschemann-Witzel, Centre Director of the MAPP Centre, on fostering consumer acceptance.
• Laurien Van Dyck, Portfolio Manager of the VIB Grand Challenges Program, on co-creation in translational research.
• Anna De Cock (Dudkiewicz) of Paleo, on overcoming customer trust barriers as a B2B company.
• Alice Down the Rabbit Hole, experts in co-creation and multi-stakeholder approaches, on building trust through the B-Trust project’s co-creation programme.

Why Attend:

• Gain actionable tools for communicating the benefits and risks of biotechnologies.
• Learn how to integrate stakeholder concerns into your work to build public trust.
• Hear directly from experts who have successfully implemented these trust-building measures.

 

Register now and be part of the conversation on how to build a more trusted and sustainable future.

Register for the first masterclass here  (please click on “going” to show us your attendance)

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Masterclass Series Overview

Co-Creating Biotech Trust in Agri-Food and Bio-Based Industries

This masterclass is part of an 8-part series designed to explore the critical role of consumer trust in the adoption of biotechnologies. The series will equip you with the insights and methodologies needed to engage with consumers and stakeholders effectively.

• First two masterclasses: Focus on methodologies for capturing stakeholder perceptions and building trust.
• Next six masterclasses: Explore consumer perceptions of biotech benefits and risks, with insights to help you market and scale biotech innovations with public trust and sustainability in mind.

This series is designed for biotechnology companies, researchers, investors, policymakers, and public authorities responsible for the successful implementation of biotechnologies.

More information and contact

For information you are welcome to contact either Anni Simonsen, asi@foodbiocluster.dk or Susanne Baden Jørgensen, sbj@foodbiocluster.dk  

This project is funded by the European Union's Horizon Europe programme 2021-2027. Project partners: Alice down the rabbit hole, VIB, flanders.bio, LAMA Impresa Sociale, FOOD+i - Cluster Alimentario del Valle del Ebro, Food & Bio Cluster Denmark.