Danish Pig Academy Export & Marketing Network Group

At this first event in the group, we focus our attention on how to use UN Sustainable Development Goals in your strategic marketing, how to select the right markets and partners and cultural implications and how to handle them.

Join the Danish Pig Academy Export & Marketing Network Group!

At this first event in the group, we focus our attention on how to use UN Sustainable Development Goals in your strategic marketing, how to select the right markets and partners and cultural implications and how to handle them.

What to expect?

• Network and share knowledge, experiences and leads with marketing and export colleagues from the 28 member companies at Danish Pig Academy
• Get hands-on marketing and export planning tools you can use on a daily basis

The fee for participating is is 800 DKK + VAT. By signing up, you dedicate you or one  of your collegues time to two Danish Pig Academy Export & Marketing Network Group events in 2019: The 10th of May and the 1st of November. You will receive an invoice from The Danish Pig Academy after your registration.

The language will be in English or Danish, depending on who will sign up.

Program

09.00 - 09.30 Breakfast and networking

09.30 - 10.00 Welcome and introduction today’s program, by Claus Mortensen, Agro Business Park

10.00 - 12.30 Track 1: Marketing / Moderator: Lars H. Jensen, Agro Business Park

Intro to the program
Presentation round at each table
UN Sustainable Development Goal as a strategic communication tool by Anne-Marie Arnfast, Partner in Kontekst Kommunikation (TBC)
How xxx used the Sustainable Development Goals as a part of their strategic communication by xxx
Workshop in groups: The SDGs and their fit to the value proposition in your company
Sum up before lunch

10.00-12.30 Track 2: Export /Moderator: Claus Mortensen, Agro Business Park

Intro to the program
Presentation round each table
Why 50% of all market penetrations goes wrong
Discussion in groups+sum up in plenum: On which criteria do we those our markets and partners? Best/worst cases from each groups
Market information and selection
Discussion in groups+sum up in plenum: Market trends and updates
Sum up before lunch

12.30 – 13.00: Networking Lunch

13.00 – 13.30: Walk and talk – fresh air and networking

13.30-14.30 Track 1 continues: Marketing / Moderator: Lars H. Jensen, Agro Business Park

Communication strategy and implementation in SKOV (TBC)
Discussion in groups+ sum up: Elements of a clear and easy to implement communication strategy

13.30-14.30 Track 2 continues: Export / Moderator: Claus Mortensen, Agro Business Park

Cultural implications when partnering with agents and other export partners, and how to overcome them – practical tools. Discussion in groups+ sum up: Cultural challengers and how we handle them 

14.30 – 14.45: Wrap up in plenum – key take aways.